Barbie becomes a shared experience, rather than 1 hour and 54 minutes of rose-hued fantasy flitting across the screen. So, what unfolds is a gathering of friends, a nostalgic walk down a two-way street. This approach shows that Mattel and Warner Bros. It casts Barbie as a beacon of perseverance and hope-for the very company that produces the dolls themselves and, by extension, for us all.Īudiences respect when a brand knows the role it can and should play in our lives. Such honesty strengthens the movie's purpose and deepens its impact. ![]() "I don't play with Barbies anymore." "Barbie doesn't have my body type." "Barbie is setting back the women's movement." How often do you see a brand bring up its own flaws and condemnations in mass media? mega-hit wisely included such complaints as story points. The Barbie brand for years has faced criticisms, and the Warner Bros. ![]() Mattel was courageous to show vulnerability by spotlighting its own flaws-failed products, outdated thinking and even the founder's tax issues.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |